Expo transformers – the uninvited guests
What was inside the UK national pavilion at Expo 2010? Did anyone get in there? Maybe they could pass on the inside dope? Because one thing is for sure, if ‘Anglosphere’ cultural resonances mean anything, expectations can be pitched down to sub-basement levels. Like the UK, Australia did a good — even excellent job – with the outside of its pavilion, but its exhibition was, to be brutally frank, a disgrace. Vacuous, patronizing, revoltingly sentimental, and despicably cowardly – details would be nice, of course, but actually there weren’t any — it served to perfectly illustrate the collapse of Expo, from a festival of dynamic modernization to a whining indulgence in modernity’s most destructive cultural pathologies. Where once an exhibition, whether corporate or national, boldly declared: “This is what we’re doing (isn’t it magnificent?),” now they exhaust their attenuated energies exploring new, although consistently unimaginative, ways of saying “sorry.” Narcissistic guilt flaps pointlessly about the exhibition space like a shoal of stranded fish, dying on a beach.
Incredibly, the USA pavilion was even worse. Not only was the pavilion itself a prefabricated strip-mall insult, unworthy of comparison with a second-tier Wallmart, but the exhibition inside took the obsequious pandering of the Australians to a whole new level. We wanted a space shuttle or a predator drone and they gave us Hillary Clinton saying “ni hao” plus some nonsense about planting flower-beds in the ghetto. Anyone who left this pavilion without deep and abiding detestation for everything America represented itself as being probably thinks Barney is a pretty cool guy. This was the society once capable of staging the Chicago Expo of 1893, the New York Expos of 1939-40 and 1964-5, of making incredible things and exhibiting them, of depicting a compelling vision of the future, and now … morbid Spenglerian reflections were inescapable.
Wandering amongst these monuments to misdirection, bland meaninglessness, sugary PR, and piteous ‘please-don’t-hate-me’ concessions to the strident anti-modernist moralism of the age – which is to say, to sheer, ruinous decadence — consciousness pixilated out into semi-random dot-pattern, swirled kaleidoscopically by a storm of frustration that could only be relieved by barking out at the local Expo authorities, and beyond them at the city, country, and region that was hosting this event “Could you please stop being so danged polite!”
The West is obviously spiraling down the drain, and what it needs, above anything, is some inspiring competition. In particular, and in 2010, it needed a western Pacific Rim, full-throttle development, blazing-a-path-to-the-future Expo that – purely by inevitable implication – maximized the humiliation of the senescent ‘developed’ world and jolted it with the roughest imaginable type of tough love from its path of decline. (Of course, the societies most in need of this shock therapy are too lost in the enthralling minutiae of their own degeneration to have noticed it, but still …) Instead, Expo 2010 remained scrupulously courteous, deferential to deeply decayed Expo traditions, and respectful of the multicultural piety that even the most wretched examples of systematic social failure have a dignity of their own. What it lacked was a massive injection of pure, unselfconscious, ethno-historical arrogance, based on unmoderated confidence in what was being achieved.
Perhaps this can be stated even more offensively: modernization should make people feel bad. Its most altruistic or epidemic function is to so thoroughly deride and humiliate all of those who are failing to modernize that eventually, after every excuse and projection has been attempted and exhausted, behavior is changed. Backwardness is made shameful, and thus corrected. That’s how history works. It began that way among the jig-saw principalities of Renaissance Europe, it worked that way in Japan (bringing modernization with the Meiji restoration), in China, long denigrated for its ‘stagnant Confucianism’, now big mummy of the Dragon economies, in India, finally lashed psychologically out of its absurd ‘Hindu rate of growth’ by the China model, and everywhere else that has ever climbed out of complacent sloth onto the developmental fast track. It’s long overdue to start happening in the West, because what has been happening there — for the best part of a century now — simply isn’t working, and this chronic social failure is nowhere near clear, painful, or embarrassing enough to the populations concerned.
Nothing would be better for the West than to have its nose rubbed in its own decay, the more abusively and insensitively the better. In order to accelerate the process, the entire treasure chest of colonial condescension should be re-opened and rummaged through, searching for whatever will best aggravate, provoke, and catalyze transformation, perhaps with strong insinuations of racial and cultural inferiority thrown in for spice. The lesson of history is that the human species is comfortable with inertia, and generally more than happy to gradually degenerate. One of the few things that ever stops people, and turns them around, is the transparent contempt trickling down from other, more dynamic societies. If Expo needs a ‘social dimension’, that’s it.
No doubt 2010 is still too recent for alternative or counter-factual history, for an Expo-punk (or X-punk) genre, searching out everything that might have been re-animated through the event — but the venture is irresistible. Call it Asia Unleashed 2010, an utterly impolite assertion of new socio-geographical realities that expresses, in raw and overwhelming style, the central truth of the age: the simultaneous de-westernization and radical re-invigoration of modernity.
Asia Unleashed could have borrowed heavily from the actual Expo 2010, adopting almost everything that was created by the host, in fact, and much else beside. The China Pavilion, Theme Pavilions, Urban Best Practices Area, Expo Cultural Center, Expo Center, Expo Boulevard, Expo Museum, and site landscaping, as well as the Shipping Pavilion, GM/SAIC Pavilion and exhibition, Telecoms Pavilion, Oil Pavilion, Shanghai Corporate Pavilion with all its stuff, Coca Cola Pavilion, plenty of the international pavilion designs, and even a few of the internal exhibitions … all keepers. What gets laughed out are the schmaltzy public relations videos, the sorry, sorry, really truly sorry song and dance act, the weren’t we awful performance, the Kumbaya Pavilion, the Environmental Hypersensitivity Pavilion, the Victimological Grievance Pavilion, the Beyond Growth Pavilion, the There Must Be A Gentler Way Pavilion, any national or corporate pavilion without exhibition objects (roughly half), almost everything bearing the imprint of tourist boards, media studies graduates, or diplomatic services, and every usage of solar panels that isn’t strictly tailored to commercial exploitation on a massive scale. In addition, any national pavilion based entirely on ethnic kitsch gets grouped together with others of its kind in an exotic tourism area, because it’s admitting to a complete absence of creative capability and needs to be mocked. No robots, no platform: that’s the rule.
Asia Unleashed also needs a lot of things brought in, most of all machines. Expo is all about machines, even though every Expo over the last half-century has been pitifully deficient in this regard. It scarcely needs mentioning that the entire Expo site should be pulsing, crawling, and twitching with robots of every type and scale, from industrial goliaths, automated submarines and space vehicles, through charismatic androids, to intelligent household appliances, Go players, robopets, and insectiform mechanisms. To push the process along, those countries and corporations with the laziest robot exhibits can be publicly ridiculed over the PA system.
Expo is an exhibition, and its historical sickness is perfectly tracked by the degeneration of this elementary conception into PR. Organizers at all levels, from the pinnacle of the international Expo bureaucracy (BIE) downwards, clearly need to be forcefully reminded of the difference. For instance, video technology is an entirely suitable object for Expo display, and videos themselves can quite appropriately play a supportive, informative role. To center an ‘exhibition’ upon videos, however, especially when they have been put together, using state-of-the-art advertising techniques, with the entire purpose of selling a national or corporate brand through image associations and spin, is a complete abnegation of responsibility and should straightforwardly be banned, or at least boycotted, derided, and rendered ineffective through inundating contempt. The only acceptable center of an Expo display is an object, preferably astonishing, fetched from the outer edge of industrial capability in order to concretely represent the trajectory of material progress. Displaying such objects – and thereby respecting audiences sufficiently to evaluate them for themselves – is the non-negotiable, basic function of Expo as an institution. If it can no longer accept this task, it should be terminated (by a giant robot, if possible).
Asia Unleashed is dedicated to the latest and impending phases of global industrial civilization, which should be more-or-less implicit in the fact that it is a World Expo, although sadly, it isn’t. There’s plenty of room for artworks and other singular cultural creations, but the emphasis is edgily modernistic. Green technology gets in because it’s technology, and the tourism industry gets in because it’s an industry, but in both cases the spin-meisters have been reined back hard, and the preliminary question insistently raised: “What, really, are you exhibiting here?” The only organizers who get to avoid such suspicious interrogations are the ones overseeing the erection of some fabulous structure that looks as if it comes from the set of a science fiction movie, or unloading partially-animated assemblages of glistening metal from mountainous stacks of shipping containers, because – clearly – they understand what an Expo is all about. The cyclopean space elevator anchor station, taking shape in the Extraterrestrial Resources Exploitation Zone, serves as a model for the guiding spirit of the festival. The machinery in the 3D printing pavilion printed the pavilion.
The mining industry employs monster trucks weighing 203 tonnes, with a capacity to carry 360 tonnes, they cost US$3 million each, their tires are four-meters in diameter, and driving one is like “driving a house” – why on earth didn’t Expo 2010 have one? Asia Unleashed most certainly would. For developed countries with the resources to put on an impressive show at Expo there needs to be something like a price for admission, and an awe-inspiring piece of industrial machinery fits the bill exactly. The Canadian tar sands are being criss-crossed by these monster trucks, and the Canada national pavilion should have been strongly advised to bring one over. Instead they brought … (hands up if anyone remembers).
All the imagination that has been squandered over decades in utopian speculations of the “another world is possible” type has been far more productively employed at Asia Unleashed, counter-balancing the tendency of advanced industrial capabilities to flee from the arena of spectacle. The monumental achievements and consequences of intensely miniaturized and softened technologies demand exhibition, from silicon chip fabrication, gene sequencing, and rudimentary nanotechnology, to cryptosystems, social networks, digital microfinance, and virtual architecture, even as they slip through their inner inexorable logic into invisibility. To present these frontiers of industrial capability rapidly, dramatically, and memorably to a highly-diverse, transient Expo audience requires the application of creative intelligence on a massive scale. The growing challenges of this task are worthy of the rising computer-augmented talents brought to bear upon it.
Asia Unleashed never happened, of course, partly because the international Expo institutional apparatus is locked into the Occidental death-slide, but mostly because it would have been impolite. Ultimately, postmodernist multicultural political correctness – today’s hegemonic globalist ideology — is an elaborate etiquette, designed to prevent the ‘insensitive’ identification and diagnosis of failure, and to elude, indefinitely, the blunt statement: “What you’re doing doesn’t work.” No Expo that remained true to its deep institutional traditions could avoid such a statement arising, implicitly, through contrast. Hence, Expo has been condemned to die, by inertial forces too profound for Expo 2010 to fully arrest, let alone reverse: Better decayed than rude.
From the wreckage of the Expo institution, however, Expo 2010 was able to extract, polish, and resuscitate a crucial modernist topic: the city as engine of progress. More on that in Part 3.